Mission
Make professional floristry accessible and sustainable by teaching repeatable mechanics, ethical sourcing, and real business math — all inside a modern e-learning experience.
Why InnerCompass BloomLab exists
We believe floristry is both intuition and system. BloomLab merges studio-tested craft with data-informed learning so your style scales from side projects to a dependable practice.
Approach
Every course is a sequence of clear modules with checklists, case studies, and practice prompts. Our cohorts add feedback loops while our self-paced tracks keep evenings productive.
Milestones
2021 — Prototype syllabus
We mapped the first bouquet mechanics modules and built rubric-based critiques with mentors across three studios.
2023 — Cohort launch
Opt-in cohorts layered peer feedback and accountability while keeping recordings and templates accessible for self-paced students.
2025 — Business track
We introduced pricing frameworks, proposal systems, and inventory dashboards that align with creative goals.
Team
Ava Reed
Creative Director — Wedding systems, art direction, critique leader.
Milan Ortiz
Lead Instructor — Foam-free mechanics, sustainable sourcing.
Rae Choi
Operations — Proposals, pricing models, studio workflows.